Apple - Paper 17

INTRODUCTION In early 2002, CEO Steve Jobs (Jobs) was developing a unfermented strategy for orchard apple tree. His recent efforts had focused on positioning orchard apple tree products as an integrating platform for a range of phratry digital devices like cam sequences, video recorders, music players, etc. Jobs called this the era of the Digital Lifestyle. With the company performing poorly in the conventional computer commercialise, Apples future seemed to be dependent on how well Jobs could integrate product development strategies with the digital technologies in the consumer electronics market. For many years, Apple had differentiated itself in the computer market, be it through its creative marketing efforts in building futurist product designs or simply through its expertise in developing state-of-the art products. Apples products enjoyed great popularity in classrooms, sack design shops, graphic art studios etc, where high end computation was required. Apple also enjoyed a trusted and loyal guest brutal (25 million worldwide) that openly shunned the PCs developed by confidential information players like Compaq, Dell and IBM. But Apples fan base comprised only a small percent of the total PC market. Infact, in late 2002, Apple held less than 3% of the $xcl billion PC market2 and many felt that it was bound to headhunter further.

Adding to Jobs woes was the companys poor sales performance since 2000 (See expose I and Exhibit II). Based on the new concern that Jobs was steering the company towards, most industry experts agreed that Apple had become a niche player. As reported by one analyst3: We no longer view Apple as being in a battle for PC market share -- instead, we see the platform becoming a amplitude PC, capturing selective demand. Background Note Operating from a garage, college dropouts Steve Jobs and Stephen Wozniak founded Apple estimator in 1976. Jobs functioned as the business manager and Wozniak as the good expert. Their first product was Apple I, which differed from... If you want to get a full essay, order it on our website: Ordercustompaper.com

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