Cadbury Swot Analysis

Cadbury SWOT Analysis 2006 Strengths Cadbury Schweppes is the largest confectionary company in the population with a 10% packet in the global confectionery marketplace in 2004, a 40 basis points out branch over 2003, as compared to Nestlés parcel out of 7.8%, Krafts share of 4.9% and Hersheys share of 5.8% in the same period. The company garnered a leading share of 7.8% in the cocoa ingathering segment, 6.9% in the sugar product segment and 26.0% in the gum product segment. The company achieved this as a result of its sound organic and acquisitive elaborateness strategy, whereby Cadbury Schweppes has strengthened its presence both geographically as hale as in product segments. For instance, Cadbury Schweppes confectionery product portfolio encompasses the finished product range in the market, from chocolate to candy to gum. Cadbury Schweppes modify its working capital allocation processes for acquisition and organic investment, and faced working capital reduction programmes. Cadbury Schweppes share in the world confectionery market improved to 10% in 2004 also as a result of the Smart Variety initiative. The Smart Variety growth initiative capitalises on the companys strong local targets, product range, manufacturing facilities and geographic presence, by providing processes and decision rules.

The company focused on product innovation especially for the Cadbury Dairy Milk brand in South Africa and Canada during 2005. Cadbury Schweppes also introduced centre-filled pellet gum in North America and Europe in this period. Weaknesses Cadbury Trebor Bassett, Cadbury Schweppes UK subsidiary, faced problems of free chocolate inventory during early 2006. The scenario arose after the installation of an endeavour Resource Planning (ERP) system, which resulted in excess production of chocolate products in 2005. The excessive inventory coupled with a slow-demand example in the UK confectionery market in early-2006 compelled the company to introduce heavy discounts for product lines such... If you want to get a unspoiled essay, order it on our website: Ordercustompaper.com

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