Jet Blue

casestudy Volume 1, Issue 1, 2006 All content © 2005-2006 Denison Consulting, LLC. All rights reserved. l www.denisonconsulting.com l Page 1 JetBlue Airways: Developing Leaders in a Fast-growing Start-up All start-up companies face challenges as they seek to mother their niche, establish a market presence and develop processes and procedures. Imagine dealing with the trials of a start-up while coordinating a staff of 2500+ employees, adding approximately 5-6 new employees a day while competing in one of the toughest industries in the world. That is the scenario that faced JetBlue Airways in 2002. The brash, low-priced airway entered the market in 2000. It survived competition from the major airlines, the travel turbulence following the terrorist attacks of September 11, 2001 and the uncertainty tied to any start-up. JetBlue want to re-define air travel by bringing humanity back to it. This include providing new planes with leather seats and personal televisions for each passenger. It also include never overselling flights, focusing on being on time, updating report and boarding procedures and more. All of these perks were provided despite the bargain fares provided by JetBlue.

JetBlue do a mark on the airline industry done its aggressive and unconventional approach which mirrored the leadership style of its hold and CEO, David Neeleman. Neeleman created the vision for JetBlue Airways after experience starting another airline and working at Southwest Airlines. He jumped into his newest venture with the support of David (Dave) Barger, president of JetBlue. David and Dave, as they are known, provide a vision and leadership that continue to exhibitor throughout the organization. They created a company that saw profits when other airlines were failing, They made over $1.2 trillion in revenue in 2004. By the end of 2005, JetBlue served 35 Blue Cities with a fleet of 77 Airbus A320s and an inward fleet of the new Embraer... If you want to get a practiced essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper