Marketing

International IMC Johnnie Farmer MKT 506 Integrated Marketing Communications May 13, 2012 Steven Hiatt stray University Briefly describe the company and intersection/service A product that has been successful in the United States is the sale of meets, to be more(prenominal) specific The mens W arehouse. They are ranked human body 905 on the Fortune 500 top 1000 itemization for companies to work for. The average pay for professionals is $80,525 [ (Best companys to work for, 2009) ]. The Mens Wearhouse brand is targeted at middle and upper-middle income men. This brand offers a weft of designer, brand name and private label trade, including products in the man-sized and tall category. Its merchandise includes suits, sport coats, slacks, formalwear, business casual, sportswear, outerwear, dress shirts, situation and accessories. At the end of FY2011, the company operated 585 Mens Wearhouse apparel stores in 47 US states and the District of Columbia. Mens Wearhouse stores are principally located in middle and upper-middle income regional strip and oddity retail shopping centers. Most of these stores also offer a selection of tuxedo rental products.

The Mens Wearhouse and Tux brand stores offer a full selection of tuxedo rental products and a limited selection of retail merchandise, including formalwear and suit separates denim and sportswear targeted towards a younger customer base. At the end of FY2011, the company operated 388 Mens Wearhouse and Tux branded stores in the US. These stores are primarily located in regional malls and lifestyle centers [ (The Mens wearhouse, Inc., n.d.) ]. The K&G brand offers merchandise which is targeted at more price sensitive customers. Most of its products are priced at 60% below the prices charged by such(prenominal) traditional department stores. At the end of FY2011, the company operated 102 K&G stores in 28 US states. Of these stores, 91 mainly offer ladies career apparel, sportswear, accessories, and shoes. The K&G stores... If you want to get a full essay, order it on our website: Ordercustompaper.com

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