Questionnaire Design

Work Done * Prep ared a Questionnaire keeping into consideration the native Objective i.e. To to a lower placestand the Consumer Buying Behaviour for economy segement motocycles. * Under the esteemed guidance of the industry guide Mr. P.V. Shyam Mrithyunjayan and Mr. Vikas Sikka chalked down an action mechanism plan to go about the project with exploratory explore first. * Carried an Exploratory Survey on the basis of convenient sample at two desiginated TVS showrooms i.e. Tristar Auto, Domlur and Meghdoot Auto, M.G. Road * Followed by random try at Cambridge layout and Anekal. * The Survey was conducted keeping the Target Group(TG) in drumhead i.e. consumers who already own a motorcycle and also the consumers who are intending to own one. * An absolute mix of 60 responses was recorded and administered below the guidance of the industry guides. Analysis of Data collected : * The entropy collected from the exploratory research was analyized and mapped with a prime counselling on the attributes described by the respondents. Since, it was an exploratory research, the respondent was tangled into a hazard of thought process, and all those reactions were recorded, which apparently collided with the adopt of this reseach i.e.

to k forthwith and conceive the consumer buying behaviour. * The outputs of the exploratory survey would now be feeded as the inputs for the primary questionnaire and would also help me understand the consumers preferrences and behaviour while responding to the final questionnaire. * A lot of emphasis has been laid on the medias influence in the final questionnaire as it was found during the exploratory research that intimately 95% of the respondents are influenced by the advertisments and promotions carried out by the companies to lift there products. The problem faced was in finding the exact target group and encouraging them to answer our questions. Often pack are in a hurry and do not feel motivated... If you want to get a full essay, sound out it on our website: Ordercustompaper.com

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