Rim- Business Plan

RIM Should Buy Vidyo, Invest in Video Conferencing By Nitin Khanna Contents Table of Contents Executive Summary2 Opportunity4 Description of the paper6 Competition8 Management Team9 Marketing Plan9 direct Plan10 Financial Plan11 Executive Summary Today, Research In Motion (RIM) stands at crossroads in terms of where its problem must lead. On one side is an increasingly device-dependent foodstuff which favors the iPhone and Android-based phones for their large base of applications and good hardware interface, and on the separate side, RIMs personal line of credit is being eaten into by lake herring and other companies which are moving into the business-phone world, companies such as Motorola and Samsung. In such as scenario, the need to diverge our portfolio to include much services is essential for existence. We propose that in roll to stretch out into the business world and to establish ourselves as serious business device vendors, RIM should expand into the world of business television set conferencing by buying the company Vidyo Inc, which has launch itself as a premier resource for enterprise-based goggle box conferencing solutions. The current market for video conferencing and tele-presence lies at $4.9 billon in 2010 and is estimated to grow to $10.

8 billion in 2015 tally to research firm Gartner Research. This huge potential can be tapped into for our current business customers by providing them a secure as yet comprehensive suite of video conferencing tools that complement our currently established network of berry Enterprise Servers, various Smartphones and the upcoming Blackberry PlayBook. Vidyo currently holds less than 1% of the global market for video conferencing but with our own large consumer base of more than 50 million corporate users, it is certain that RIM can bring on a niche for itself in the low to medium price video conferencing model. Vidyos patented VidyoRouter architecture delivers the only in stock(predicate) H.264/Scalable Video... If you want to get a full essay, order it on our website: Ordercustompaper.com

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