The Experience Economy

This work is based upon work supported by the naked as a jaybird York Wine and Grape Foundation The control economic system Delivering world class think of through mod York Wineries Presented by Richard Rick Lagiewski And Shannon Brock Sponsored by the New York Wine and Grape Foundation Why do people obtain a Harley Davidson Motorcycle? Is it about the features of a motorcycle? Is it the intuitive feeling of cool, freedom, being a rebel? Which is better? Which is harder for a contender to copy? The Progression of Economic Value in a competitive environment Differentiated Relevant to demonstrate Experiences Competitive Position Deliver Services necessitate of Customers Make Goods Undifferentiated Extract Commodities Irrelevant to Market Pricing Premium modified from pine away and Gilmore The Experience sparing: Work Is Theater & either stage business a represent 1999 Economic Distinctions Modified from Pine and Gilmore The Experience Economy: Work Is Theater & Every Business a Stage 1999, Pg. 171 The Goal is to …… Turn an ordinary event into a memorable experience. i.e. stage an experience.

Experiential Realms Customer Participation Passive = Customers dont affect the performance Active = Customers play a central role in creating their experience Modified from Pine and Gilmore The Experience Economy: Work Is Theater & Every Business a Stage 1999 Experiential Realms Connection Environmental Relationship Absorption = Viewing NASCAR from the perform Immersion = Watching the race from Pit row Modified from Pine and Gilmore The Experience Economy: Work Is Theater & Every Business a Stage 1999 The key is the sweet spot Where all quartet realms meet. The Sweet Spot Absorption Passive Participation Entertainment Esthetic Educational Escapist Active Participation Immersion Modified from Pine and Gilmore The Experience Economy: Work Is Theater & Every Business a Stage 1999 How to achieve... If you want to get a full essay, order it on our website: Ordercustompaper.com

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