Integrated Marketin Communications

Integrated Marketing CommunicationsUsing the APIC MODEL (ANALYSIS , PLANNING , IMPLEMENTATION , concord (Kotler , 1999 , comment on the positioning you might choose for the elect brand (Mercedes Motorcycles ) and the relationship betwixt possible tar develop markets and objectivesI . stead of Mercedes Motorcycles will be base on the notion of cordial map . The aim is to locate brand in the customers minds everywhere other brands in terms of product attributes and technological benefits The relationships between target markets are based on brand lore and self image of consumers . Consumers of diverse target markets value a br spirit of liberty and independence , a understanding of belonging and prestige self-fulfillment and excitement , self-respect and singular imageII . - To check objectives , motorcycles will be positioned globally in a bi-polar personal manner utilizing high-tech and high-touch approaches- Mercedes Motorcycles will identify the brand as a symbol of a particular global market-gardening which illustrates a high status for three socio-economic groups- Generation Y is a one of the possible target markets which values modality , comfort and convenience- Brand positioning will be based on advanced engineering and modern design which blends in with the decor . Mercedes Motorcycles combines state-of-the-art technical performance with a fashion by virtue of their performance and elegant stylingIII .

In to meet marketing objectives , Mercedes will require- Extending the company s product line and increase number of technological modifications- Customization process- Unique brand image (a deal ) and selling proposition for C1 group- Unique brand message sympathetic to every consumer (Brake et al 1995IV . Control should be the final measuring . This is an important part of positioning strategy because the message whitethorn not get through to the intended recipient . as well as , the message whitethorn reach male consumers , but may not induce the recipient to buy , or it stomach be impaired by competitive advertising (Johnson , Scholes , 1998T , pusher , D . M , and Walker , T (1995 . Doing Business internationally . Burr Ridge , IL : Irwin ProfessionalJohnson , G , Scholes , K (1998 .Exploring unified Strategy . Hemel Hempstead : Prentice Halla ?O ?O , Planning , slaying , and Control Prentice Hall College DivPAGEPAGE 2Integrated Marketing Communications...If you want to get a full essay, order it on our website: Ordercustompaper.com

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