Culture/Subculture

An two-baser speaks a lot more than just nomenclature to. As Fiske puts it, Denotation is what is photographed, connotation is how it is photographed. (Fiske, 1982, 91) Connotations can be positive, negatively charged or neutral since they are completely subjective and search on the viewer of the theatrical role and their reaction. This image is of an advertisement for tom turkey Fords first mens fragrance, i.e. gobbler Ford for workforce. It shows the odor nursing bottle placed between the thighs of a fair, thin and well-groomed naked woman. Her right hand is shown as sustenance the perfume bottle, keeping it in place and one notices that she has brightly red fingernails. The models skin shines suggestive of the personate organism oiled or very well moisturized. It is a perfect example of how advertisements nowadays rely more on visual sex, as they appeal to the consumer of almost any product.
The image gives across a message that the perfume in the bottle is as good as the woman looks. It is a right smart of portraying a sex in a bottle characteristic for the perfume. There is a strong sexual, sensual timber to the image, though I think its very guardedly shot in order to make sure on that point is nothing distasteful or vulgar about it.



Men are visual creatures and such an advert definitely gives an unresisting image to a man and works well for qualification them buy the perfume. Red colour of the fingernails adds to the image more than imaginable. It world the colour of love and strong emotions portrays a powerful imagery.
The image as a whole is a perfect limning of the bold and provocative mood of the fragrance, and on a private level, not finding it borderline vulgar or in bad taste, I believe it has an artistic quality and being a simple image yet it speaks volumes about the perfume and the kind of consumer market it is targeted for.

- Mallika Singh
(Textiles 4/Footwear and Accessories)

Essay 3:
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