Loblaw Company Marketing and Strategy Case

phone of Case: Loblaw Companies limited Date Due:
Name of Student: Meagan Chisholm Student #: 099303


Problem Statement

? Who has to attract recommendation/ end: President John A. Lederer


? Has to do what: Take a recent look at its own st arrangegy


? Why: Threats of new competitors, Wal-Mart Canada in particular is accelerating their expansion of Sams Club wholesale mega-outlets across Canada.


? When: As soon as possible
? To Whom do they make recommendation: Board of directors


Analysis


A. Issues and Symptoms (cause and effects)
? strategical issue:______________________________________


Evidence:______________________________________
______________________________________________






? Strategic issue:______________________________________


Evidence:______________________________________
______________________________________________






? Strategic issue:______________________________________


Evidence:______________________________________
______________________________________________







B.



outdoor(a) Analysis

1) Industry analysis
? Industry & KSF in industry
- Competitive pricing
- Top rate customer service
- Cleanliness and organization of stores
- Quality and freshness of product
- Variety of products (one hold in shopping for busy lifestyles)
- Providing additional services; sampling, loyalty cards, on site cooking demonstrations…
- Locations and accessibility
- Increasing market share at a local, regional and national level.


2) Analysis of Macro - environs (Any items of important?)
|Social Forces |Technological Factors |
|Increased incidence of two-base hit income families (demand for |SKUs important, computer tracking and information systems...If you want to get a full essay, order it on our website: Ordercustompaper.com



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