Marketing

* B n M*
-Surat diamond factory-

1.The stake holders atomic number 18
The owners(Mehta family )
Employees of glowering star(white collared)
Workers of soft star( begrimed collared)
Buyers
customers

2. Blue star is a undercover limited company

3.Blue star was launched in the year 1996 .Its been around 12 years since blue star has been in the market . it has successfully concurred quite a bit of the international market as sanitary . therefore according to me the main(prenominal) objective of blue star should be market component as well as pull aheads . both of these things ie. Market share and profit are very essential and important ingredients required in a companies success and growth .

Therefore their main force as of now should be market share and their main objective should obviously be profits.

4.Market share for blue star cannot be accurately calculated as it fluctuates from age to time depending on the change in shape and karat of the diamonds .
The diamond industry is worth $56 billion, out of which blue star sales are roughy about $13million.
That is 0.0232% of market share of the whole world . Theother competitors for blue star are as follows-
Crazy star







5.



A conflict may arise mingled with the employees of the company and the managers. (Both are stake holders)
Since:
Since along with an incentive strategy there is also a penalty system.
olibanum putt a lot of pressure on the employees as the slightest misapprehension could lead to a huge penalty.
While most workers office receive a bonus and thus increase their object lesson some who has received a penalty will be likely to undergo a decrease in his honourable which might result in a quarrel with the till about the unfairness of the penalty.
The manager wants to produce the maximum profit and even the slightest mistake by the employee could be a disaster. Thus the manager might pressurize the employees too much lede to quarrels.
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