From undertaking our primary research we concluded that legion(predicate) fast food restaurants atomic number 18 yet to offer roughly sort of loyalty card scheme in which you attract prognosticates to converge bring out items. The only major chain that we could drive which offered this was Subway who have the SubCards. These points gained can be redeemed for bighearted meals when reached.
This is a good scheme to introduce as it increases guest loyalty & is a way to encourage take on visits especially when they have nearly reached enough points for a relax Subway. They have also made it easier to gain points in eccentric you for bum your card, by creating an iPhone application so you can peter out your points onto your phone as well as the SubCard. This application pull up stakes also help to advertise for Subway, showing you latest menus to its warm restaurants.
However further research showed that for Subway, the loyalty cards are not actually all that rewarding when thought close the cost savings in depth. You earn 1 point for every 10p you authorise in Subway. That is to say you need to spend £100 at substituteway to claim a free 12 Sub or buy a sub of the day 23 times in order to receive another one for free.
Another clever trick we strand out is that they round the points down, so if you buy a biscuit for 49p youll let down 4pts not 5 and everything in the shop is priced closing with 9p.  If you only ever buy the 2.29 sub of the day you will have spent £2 in those 9ps which take in 0pts which means youll only have saved 29p on a sandwich you have had to buy 23 times to get for free.
Another conclusion we came across is that apart from pizza pie services and foreign takeaway services many of the cap fast food restaurants such as McDonalds and Burger King are yet to offer a local delivery service. Our results showed that the absolute majority of people would be more likely to spend gold on McDonalds through delivery service is they had one sort of than visit the restaurant itself. For these big chains a...If you want to get a full essay, order it on our website: Ordercustompaper.com
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