Marketing Plan: Phase II Paper

No longer will the words Honey, I think I left the stove on, be uttered.

Abstract

As the firm continues its mental nucleotide of the latest innovation in cooking products development - the GE Range Safety Sensor - General Electric (GE) mustiness determine the viability of the product in the existing sign of the zodiac public convenience marketplace. To accomplish this, GE will conduct various forms of merchandising look. Marketing research is the process of defining a trade problem and opportunity, systematically collecting and analyzing information, and recommending actions (University of Phoenix, 2006). To fix marketing research for the GE Range Safety Sensor, GE attempts to identify the repoint market, understand the stealers / consumers purchasing decisions, and analyze the current competitive landscape.

Target Market

The GE Range Safety Sensor is a specialty point that would be incorporated into GEs existing and upcoming line of household cooking ranges for a small additional charge. The sensor would assembling to residential homeowners currently using (or considering the purchase of) gas or electric range units. The target consumer falls within the spirit to high income demographic and values safety in the home (possibly due to the presence of young children). Of this demographic, 21.7% were born between 1965 and 1976, part 16.2% were born between 1936 and 1945.



Both of these age groups will be buying major implements due to the starting of new careers, maturation families, or upgrading of existing appliances within the household (Lets Talk Business, 2002). fixing of the target demographic is global, however, initial focus will begin primarily within the United States through major appliance retailers such as Sears.

A smaller secondary target market will consist of households with individuals that have special disabilities such as memory deficits, cognitive dis hunting lodges, visual deficits, or auditory impairments.

Buyers / Consumers

When customers buy products or services,

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