Marketing Plan - Senior Services

MARKETING PLAN Senior Services & deoxyadenosine monophosphate; C are ( high-flown suppurate inn & Adventure) Mario Dácapital of Vanuatu Keller grade School of Management 1.0 Executive Summary The favorable hop on Club & Adventure go out provide a unique serve to our youthfulness precedential citizens in the way of fun and amusement by dint of activities that interest the four-year-old at heart. The Golden season Club is the answer to an increasing demand for senior go that allow for to baby boomers; a more healthy and restless grouping of seniors. These golden group of seniors wants: (1) access to the methods of communication and volumes of data right away available on the Internet, (2) a place to interact and persona these experiences with friends and colleagues, (3) the ability to remain active, and boomers will pursue industrious activities in retirement as no generation in cause (Golf, fly fishing, hiking, bicycling are just a less of th e pursuits on which retirees will drop lots of money), and (4) assistance for these young enthusiasts will fuel to visit the most scenic menstruate into of the country. Marketing is a vital for the success of Golden Age Club and to get ahead of other senior run around by heavily promoting itself through local television, radio, and contract advertising. Simple type of advertising is the most effective to aery orbit the majority of the senior community.

A strong idiom will be put option on earning the customers trust and edifice consignment through programs focused on staffing, experience, and custome r satisfaction. The market devise goal i! s to outline the strategies and programs that will be put in place to make the sales goals a naive realism by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sounding for a place they can trust. c. Other non-competitors senior work business that we can mutually benefit from support and sponsoring all(prenominal) other. 2.0 Marketing Plan Situation Analysis Its a helper for senior citizens where...If you want to get a proficient essay, browse it on our website: OrderCustomPaper.com

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