The Relationships Between Quaker, The Company, And Semiotics :: essays research papers

The Relationships Between booster, The Company, and SemioticsFor my presentation I have looked at one of Peterboroughs oldest and biggestmanufacturer, The Quaker company. More specifically the outside and inside ofthe edifice. As I was driving towards the building I thought, what was so home runificant around the Quaker building and how could a picture of a Quaker be sosignificant in todays culture. I also thought that this entire image of Quakercould not be that overwhelming, however, with great embarrassment I wascompletely mistaken. This one business and more specifically building has somany signified significations and linguistic meanings that I did not no where to subtractfrom.When I stood at the foot of the hill of the Quaker building I was overwhelmed bythe enormous size of it and how it sits on a hill ascendant the north end ofdowntown Peterborough. I started to think that this is the signifier, its bigand its on a hill. Now if you think about this for a minute you l ay out torealize that simply the size and position of this building has many meanings,which are of course subconsciously.The Quaker building has many meanings and on that pointfore the signified diagnose is verylong, but first we will look at the signifier. The sign is the word Quaker,plain and simple, and the signifier is Q-u-a-k-e-r. However the word Quaker isnot just a word, it means many, many things, which is where the signified comesin. The actual building is huge, which gave me the feeling that they are asuccessful company and that their product must(prenominal) be all over the world. Thebuilding is also white brick. This, without plane knowing it gives you a feelingof safety and purity(just as their products should be). Then there is the factthat it is situated on the top of a hill, when you put meaning to this, there isthe feeling of greatness and domination. In my opinion these meanings orsignifieds feed like a funnel, they all at first have energy to do with eacho ther, but when you put them together they all funnel into one thing, amarketing ploy to buy their product. My point is, that they impertinent exactly where toplace theirbuilding and what colour to paint it for the sole purpose of interchangetheir products. They new what meanings people would pull from these signs andsignifiers.When looking at the word Quaker you get a feeling of comfort. It gives animpression of going back to ago times where morals and family values were at