As a brand manager how would you build a brand - Free Essay Example

Sample details Pages: 8 Words: 2461 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Essay any type Did you like this example? Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors (AMA, 1960, pp. Don’t waste time! Our writers will create an original "As a brand manager how would you build a brand?" essay for you Create order 9-10). Unfortunately, due to this definition being very product-orientated with a lack of definition for visual features, it was heavily criticised by a various amount of academics (Arnold, 1992; Crainer, 1995). Since then, the definition of brand has been adapted to a more modern form. Many research academics offer a variant of the definition (Aaker, 1991; Doyle, 1994; Kotler, et al., 1996; Stanton, et al., 1991), with most of these using the revised version provided by Bennett (1988, p. 18) a brand is a name, term, design, symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers. There have been a vast variety of other brand definitions, with some being more customer-orientated and others being more product orientated, but Bennett provides a simple and sophisticated definition on what a brand is. A strong brand can offer a variety of benefits for a company as it can be used to differentiate between competitive offering s. This can allow a brand to become a critical factor for the success of a company. The majority of companies will seek to maintain an incredibly strong and positive brand that can identify with customers on a personal level. This report will conduct an in-depth exploration into the various factors that constitute a successful brand, and how a company can build a strong brand. With brand image being such an integral force on a companys success, it is imperative that they successfully create and manage their brand. A variety of factors that can impact on the creation and maintenance of a brand will be explored, included brand identity, brand image, brand equity, brand congruence, co-branding and the evaluation of brand performance. Brand Identity A company should be have a clear, defined strategy on what their brand identity is meant to be. Kapferer (2012, p. 156) provides an excellent framework that allows a company to measure and decide on their brand identity. It measures brand identity on six levels, these are; Physique Relationship Reflection Personalit Culture Self-Image A company may seek to favour some of these factors more than others, or they will attempt to balance their brand identity amongst all of the factors. This is largely dependent on the industry in which the company operates. A company like Apple may focus on self-image, relationships and personality, whereas Marks Spencers would be more concerned with self-image, relationship and culture. Furthermore, Aaker (1997) conducted a detailed study to define five brand characteristics that can help develop a companys brand identity or personality. The definition of brand personality is the set of human characteristics associated with a brand (Aaker, 1997, p. 347). The use of brand personalities has become more common because consumers often associate brands with human personality traits. Aaker (1997) defined the five brand characteristics as; Sincerity: Down-to-earth, honest, wholesome and cheerful. Excitement: Daring, spirited imaginative and up-to-date. Competence: Reliable, intelligent and successful. Sophistication: Upper class and charming Ruggedness: Outdoorsy and tough. Brand characteristics can be used to compare personalities of brands across product categories, thereby enabling researchers to identify benchmark personality brands (Aaker, 1997, p. 354). Brand Image A companys brand image can be measured through a variety of channels. One of these channels is in a literal sense, and is through the use of a logo. The American Marketing Association defines a logo as (AMA, 2015) a graphic design that is used as a continuing symbol for a company, organization, or brand. It is often in the form of an adaptation of the company name or brand name or used in conjunction with the name. Furthermore, Budelmann, et al., (2010, p. 7) define a logo as a graphic representation of a brandà ¢Ã¢â€š ¬Ã‚ ¦a logo is a picture that represents the collection of experiences that forms a perception in the mind of those who encounter an organization. A logo can be used to portray a brands identity through the use of imagery, and allow a company to spread their brand awareness via a constant icon. However, brand image is not only related to a company logo. It is also how consumers perceive a product or service that a company has to offer (Levy, 1978). This is strong ly related to the brand identity or personality traits that a company attempts to adopts. However, the brand identity will be what the company is trying to achieve, whereas brand image is generally in regards to the consumers perception of a brand (Dobni Zinkhan, 1990). Brand Equity A companys brand equity can be measured through a variety of methods. Feldwick (1996) identifies three main factors on how a company can measure their brand equity. These are; stating the total brand as a separable asset on the balance sheet, the level of strength of a consumers attachment to a brand and a description of the beliefs the consumer has about a brand. Different companies will measure their brand equity in different ways. Activision Blizzard value the goodwill of their company at approximately  £7bn (Blizzard, 2014, p. 93), which will include how much they believe their brand equity to be. Keller (1993) takes a more consumer-based approach to brand equity, suggesting that brand equity represents a condition where the customer is familiar with the brand, and recalls a favourable, strong brand association. This approach would be more concerning to a brand manager, as they would have to build a brand that is attractive to the target audience of the company. Furth ermore, it would also mean that the company should be offered positive service quality, as brand equity can be heavily dependent on a consumers past experience with a company. This attitude allows brand equity to be very subjective and personal, meaning it is hard to measure or manage by a brand manager. Co-branding Co-Branding is a relatively recent branding strategy, with its original formation thought to be in the 1990s. One of the first research studies to be conducted on co-branding was by Norris (1992) who investigated brand alliance within the field of brand ingredients. As competition becomes even stronger within markets, and with the introduction of more and more companies, the use of co-branding is becoming a more prominent strategy for companies to undertake (Washburn, et al., 2004). Co-branding strategies are being implemented through a variety of markets, from Betty Crocker and Hersheys to Dell and Intel processors. A co-branding strategy represents a long-term brand alliance strategy in which one product is branded and identified simultaneously by two brands (Helmig, et al., 2008, p. 360). Furthermore, there are four fundamental characteristics that compose co-branded products, these are: Participating brands should be independent before, during, and after the offering of the co-branded product (Ohlwein Schiele, 1994). The co-branding strategy should be implemented on purpose (Blackett Russel, 1999). Co-operation between two brands should be visible to potential customers (Rao, 1997). One product must be combined with two other brands at the same time (Hillyer Tikoo, 1995). If all four of these core characteristics are successfully implemented in a co-branding strategy, then it can provide a variety of benefits for all organisations involved. A co-branding strategy helped Kwik Shop stores appeal to all age groups and to offer a range of healthful to indulgent eating options (Odesser-Torpey, 2015, p. 1). This is because it teams up and co-brands with a variety of restaurants across Iowa. This co-branding strategy helped the company grow its revenues, along with improving their brand image and spreading brand awareness. This would be a great success for any brand manager, however deciding on which companies to co-brand with, and how to successfully implement the strategy can be very difficult. There has also been a growing interest in the co-branding of corporate brands and social or cause-related brands (Simmons Becker-Olson, 2006; Dickinson Barker, 2007). This is because a cause-related brand can bring a corporate brand a Fair Trade value, a safe ty and ethical guarantee that they are beyond the level corporate brands can usually offer (Senechal, et al., 2013, p. 367). Many brand managers will use this strategy to simplify the companys co-branding strategies, as being associated with fair trade usually offers an instant positive reception and increased brand awareness. The main purpose for companies to pursue a co-branding strategy is to increase customer awareness and perception of certain products. Prior research has concluded that pre-existing attitudes of one brand can be passed on and related to brands within the co-branding alliance (Simonin Ruth, 1998). Dickinson Barker (2007) highlighted that the existence of such a positive transfer between brands is one of the key motives for a company to follow a co-branding strategy. Evaluation of Brand Performance Although a brand manager may be able to successfully identify the companys brand identity, and successfully market this brand image, they must also be able to monitor and evaluate their brand performance. There has been a direct link between brand performance and an increase in market share, premium pricing strategies and an increase in customer loyalty (Chaudhuri Holbrook, 2001). This highlights the significant impact that branding has on a companys financial and operational success. Brand performance is generally measured through two methods, brand profitability performance and brand market performance. Profitability performance tries to relate a brand to revenues, whereas market performance is how the brand has impacted market share or sales volume (Chirani, et al., 2012). However, a company can combine both of these factors by monitoring market share, price and distribution coverage as indices for brand performance. If a brand is performing successfully then a company would expect an increase in market share and profitability. There is definitely a variety of factors that can be accounted for by brand performance, and all have an intrinsic part to play in a companys success. It is for this reason that a company will hire a brand manager to construct, maintain and monitor a brand profile, in the hopes of increasing profitability and market share. Conclusion There are a variety of frameworks and theories that a brand manager can utilise to successfully create a strong brand for a company. With branding being strongly linked with market and financial performance, it is imperative that a brand manager use these theories to their advantage. Furthermore, they can systemically go through the various theories to build and monitor a strong brand. The brand identity and personality is the first stage to achieving this, and should be decided by the managers of a company. These traits would be heavily dependent on the products a company make, or the market they operate in. A brand manager will want to ensure that the perceived brand image of a company is in-line with the brand identity that managers were wanting to achieve. As the brand identity should be a reflection of the products that a company produces, this should already partly be met. However, the brand manager should ensure that all marketing activities are also centred on promoting the appropriate brand image to coincide with the desired brand identity. After a brand manager has devised a successful brand image, they should continue to monitor the brands equity and performance. The brand equity can be measured via the balance sheet, but should primarily be valued based on consumer perceptions. As brand equity is heavily tied to customer experience, all employees of a company should ensure they are providing the highest degree of quality possible. Furthermore, a brand manager can also review the performance of a brand through market share and generated revenues. This is because a strong brand has strong ties to customer loyalty, which in turn should generate significant revenues for a company. Bibliography Aaker, D., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press. Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), pp. 347-356. AMA, 1960. Marketing Definitions: A Glossary of Marketing Terms. Chicago: American Marketing Association. AMA, 2015. Dictionary. [Online] Available at: https://www.ama.org/resources/Pages/Dictionary.aspx Arnold, D., 1992. The Handbook of Brand Management. s.l.:Century Business: The Economist Books. Bennett, P., 1988. Dictionary of Marketing Terms. Chicago: The American Marketing Association. Blackett, T. Russel, N., 1999. Co-Branding The Science of Alliance. Basingstoke: Macmillan. Blizzard, 2014. Annual Report, Irvine: Blizzard. Budelmann, K., Kim, Y. Vozniak, C., 2010. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. s.l.:Antiques and Collectibles. Chaudhuri, A. Holbrook, M. B., 2001. The Role of Brand Loyalty. Jo urnal of Marketing, 65(2), pp. 81-93. Chirani, E., Taleghani, M. Moghadam, N. E., 2012. Brand Performance and Brand Equity. Institute of Interdisciplinary Business Research, 3(9), pp. 1033-1036. Crainer, S., 1995. The Real Power of Brands: Making Brands Work for Competitive Advantage. London: Pitman Publishing. Dickinson, S. Barker, A., 2007. Evaluations of branding alliances between non-proà ¯Ã‚ ¬Ã‚ t and commercial brand partners: the transfer of affect.. International Journal of Nonproà ¯Ã‚ ¬Ã‚ t and Voluntary Sector Marketing, 12(1), pp. 75-89. Dobni, D. Zinkhan, G. M., 1990. In Search of Brand Image: a Foundation Analysis, Houston: Association for Consumer Research. Doyle, P., 1994. Marketing Management and Strategy. New Jersey: Prentice-Hall. Feldwick, P., 1996. Do we really need brand equity?. Journal of Brand Management, 4(1), pp. 9-28. Helmig, B., Huber, J.-A. Leeflang, P. S., 2008. Co-Branding: The State of the Art. Schmalenbach Business Review , 60(1), pp. 359-377. Hillyer, C. Tikoo, S., 1995. Effect of Cobranding on Consumer Product Evaluations. Advances in Consumer Research, 22(1), pp. 123-127. Kapferer, J.-N., 2012. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page Publishers. Keller, K. L., 1993. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), pp. 1-22. Kotler, P., Armstrong, G., Saunders, J. V., W., 1996. Principles of Marketing. Hemel Hempstead: Prentice-Hall. Levy, S. J., 1978. Marketplace behaviorits meaning for management. s.l.:AMACOM. Norris, G., 1992. Ingredient branding: A strategy option with multiple beneficiaries. Journal of Consumer Marketing, 9(3), pp. 19-31. Odesser-Torpey, M., 2015. Co-Branding: Its Whats for Dinner. [Online] Available at: https://www.cstoredecisions.com/2015/02/03/co-branding-whats-dinner/ Ohlwein, M. Schiele, T. P., 1994. Co-Branding. Wirtschaftswissensc haftliches Studium, 23(1), pp. 577-578. Rao, A. R., 1997. Strategic Brand Alliances. Journal of Brand Management, 5(1), pp. 111-119. Senechal, S., Georges, L. Pernin, J. L., 2013. Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product. Journal of Business Ethics, 124(3), pp. 365-381. Simonin, B. Ruth, J., 1998. Is a company known by the company it keeps? Assessing the spill-over effects of brand alliances on consumer brand attitudes. Journal of Marketing Research, 35(1), pp. 30-42. Stanton, W., Etzel, M. Walker, B., 1991. Fundamentals of Marketing. 9th ed. New York: McGraw Hill. Washburn, J. H., Brian, D. T. Priluck, R., 2004. Brand Alliance and Customer-Based Brand-Equity Effects. Psychology of Marketing, 21(7), pp. 487-508. Wood, L., 2000. Brands and brand equity: definition and management. Management Decision, 38(9), pp. 662-669.

Analysis Of Maus s A Bottle - 1018 Words

Kayla Stevenson Mrs. Tims English 4 Honors 04 February 2016 Wit in a Bottle Knowledge is the key to power. The Holocaust was one of the most devastating events in human history. Maus is a graphic novel told about Art Spiegelman’s father Vladek, a holocaust survivor. He was one of the many millions persecuted for who they were. They lose jobs, homes, freedom, and the list goes on. On top of that the Holocaust was not something Jews could run from. They had curfews and needed permission to leave. What was a Jew to do? After all, Jews were stripped of human rights. Spiegelman transformed this book into a bridge. He built a bridge between the present and past. He made relating to a holocaust survivor simple and easy to picture in one s mind what the Holocaust was like. Multiple lessons are held in this book between the drawings and relatable life situation between family . In Maus Vladek was consistently put in life threatening positions throughout the whole book. Vladek demonstrated, through his life, that more tangible skills are required to survive. How exactly does one survive the Holocaust? Before the Holocaust troubles, Vladek was a prisoner of war for the Nazis. It was cold and the Jews only had their summer uniforms and a thin blanket to keep warms. They had less to eat then the other soldier. The Nazis only gave them crust of bread and a small bowl of soup. Vladek would take a bath in a cold river this made his body warm compared to the others. As the GermansShow MoreRelatedCost Accounting134556 Words   |  539 Pagesfor COST ACCOUNTING Creating Value for Management Fifth Edition MICHAEL MAHER University of California, Davis Table of Contents Chapter 1 Cost Accounting: How Managers User Cost Accounting Information Chapter 15 Using Differential Analysis for Production Decisions Chapter 2 Cost Concepts and Behaviour Chapter 16 Managing Quality and Time Chapter 3 Cost System Design: An Overview Chapter 17 Planning and Budgeting Chapter 4 Job Costing Chapter 18 Flexible Budgeting

Animal Farm Communism Through The Eyes Of George Orwell...

Animal Farm: Communism Through The Eyes of George Orwell Throughout history, writers have written about many different subjects based on their personal experiences. George Orwell was the pen name of Eric Blair. He is one of the most famous political satirists of the twentieth century. He was born in Bengal, India in 1903 to an English Civil Servant and died in 1950. He attended Eton from 1917 to 1921, and served with the Indian Imperial Police in Burma from 1922 to 1927 before moving to Europe.Two of his most famous books, Animal Farm, written in 1946, and Nineteen Eighty-Four, written in 1949, were written about the political and social environment surrounding his life. quot;The driving force behind his two satires is an intense†¦show more content†¦If someone did oppose him, he would punish him or her harshly. In Animal Farm, Napoleon also uses violent force to enforce his laws. 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English Descriptive Narrative essay - 883 Words

It was a beautiful Saturday afternoon in Philadelphia. The air was fresh and the fog was rolling off of the dark green oak trees. These trees were scattered everywhere like grains of sand on a hot summer beach. The soft and lingering scent from the various kinds of flowers filled the air. This added a sense of happiness to everyone who was celebrating my uncle’s wedding, especially my sisters and I. Before the wedding, people were gathered in large groups, everywhere, bickering with one another. Over 450 were people talking and suddenly a quietness came over the crowd. All of them were waiting on the same thing, that fairytale moment where two people come together with one thing in common, love. As everyone started to take their†¦show more content†¦All of them were holding on to their lovely flowers. As for the nicely shaved men wearing matching black tuxes and purple ties, they were lined up on the right hand side. Each of them with their hands placed in front of their body. 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Junk Food Free Essays

The argument as to whether or not schools should be able to sell junk food is a highly controversial topic. To begin with, there is the problem to defining junk foods. Are we talking about potato chips, soda, and Twinkies? What about fried chicken fingers, cheeseburgers, and pizza-foods many schools serve? Most cases, when faced with the decision, a child will no doubt choose what is offered without knowing it is a health issue. We will write a custom essay sample on Junk Food or any similar topic only for you Order Now What would a change in the availability of these snacks teach children? Some argue that removing these snacks from schools takes away rights. Although the selling of unhealthy foods serves as a source for additional revenue for schools, school administrators should ban the sale of items that promote an unhealthy lifestyle. Not only does junk food cause unhealthy eating habits that lead to child hood obesity, but it also contributes to health issues such as diabetes, heart disease. Fast food or junk food has had a big effect on the community that many people don’t realize. The industry markets foods to kids often advertizing to them on their way home from school and during programming watched after school. A lot of the food Is high in sugar and fat. Public opinion on the issue is varied. Poor eating habits developed at an early age can lead to a lifetime of health issues. School is where children spend most of their time, and it’s where we lay the foundation of healthy habits. In an online poll 40% of parents stated that their child doesn’t eat breakfast on a regular basis. That means 20 to 50 percent of these students total daily calories are coming from these unhealthy lunches and vending machines at school. This can be a can of soda, perhaps washing down a chocolate bar followed by a bag of potato chips. Students may be junk food junkies but the schools are hooked as well and have become increasingly dependent on the revenue that soda and candy machines bring in each year. While soda sales may help supplement the school’s bottom line, health experts are increasingly worried that soft drinks are contributing to a student’s poor health. t was concluded that teen-aged boys’ soda consumption has tripled in the last 20 years and doubled for girls. Teens now drink twice as much soda as milk. On the other hand, children are taught in the classroom about good nutrition and the value of a healthy lifestyle, but we continue to make the junk food available to them. Our children’s eating habits are engrained in them from a young age, so what are we teaching our children? At what cost is it ok for junk food to be available o them at school? For the first time, the government is proposing broad standards to make sure all foods sold in schools are healthier. Under the Agriculture Department proposed on 2/1/2013, food like fatty chips, snack cakes, nachos and mozzarella sticks would be taken out of lunch and vending machines, to be replaced by baked chips, trial mix, and diet soda. Food sold through vending machines has never before been federally regulated. How to cite Junk Food, Papers Junk Food Free Essays The New Drug The introduction of prohibition in the United States meant people could not manufacture or consume alcohol. Alcohol was banned by the government for obvious reasons, alcohol harms the body. Use of drugs without prescription is illegal and harms one’s health. We will write a custom essay sample on Junk Food or any similar topic only for you Order Now Junk foods and soda pop are harmful as well. Yet we have never had prohibition on these food and soda items even though these food items affect public health. According to Yale University professor of psychology and public health, Kelly Brownell, â€Å"As a culture, we’ve become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco†. In the year 1999, a meeting took place at the Minneapolis headquarters of Pillsbury. The guest list of the meeting included CEO’s and presidents of America’s largest food companies like Nestle, Kraft, Nabisco, General Mills, Procter Gamble, Coca-Cola and Mars. The CEO’s and company presidents came together to discuss the issue of America’s emerging obesity problem and how to deal with the problem. They came to a conclusion that people were blaming their products for the obesity epidemic in the country. The salt, sugar and fat content in their products were way too high and were causing Obesity-related conditions like heart disease, stroke, type 2 diabetes and certain types of cancer. These conditions are some of the leading causes of preventable death. According to the article, â€Å"The Extraordinary Science of Addictive Junk Food† in the New York Times, â€Å"More than half of American adults were now considered overweight, with nearly one-quarter of the adult population — 40 million people — clinically defined as obese. Among children, the rates had more than doubled since 1980, and the number of kids considered obese had shot past 12 million†. The presidents were not able to come to a conclusion and some of them were not ready to change the formula of their products. Instead head of general mills, Stephen Sanger was caught quoting, â€Å"Don’t talk to me about nutrition, Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good. † That meeting took place in 1999, now the obesity population has grown even more. According to the 2011 data of Centers for Disease Control and Prevention, â€Å"More than one-third of U. S. adults (35. 7%) are obese, approximately 17% (or 12. million) of children and adolescents aged 2—19 years are obese. Since 1980, obesity prevalence among children and adolescents has almost tripled†. This is a serious problem for the nation as a whole. The obesity rate is increasing at an alarming rate, the consumers should realize that these food products is not good for them. The companies have a moral obligation to provide foods that are healthier, food that contains less salt, sugar and fat. The companies are entitled to profits but they should not earn those profits at the expenses of the consumers. Works cited http://www. cdc. gov/obesity/data/adult. html http://www. nytimes. com/2013/02/24/magazine/the-extraordinary-science-of-junk-food. html? pagewanted=all#2 http://www. preventioninstitute. org/focus-areas/supporting-healthy-food-a-activity/supporting-healthy-food-and-activity-environments-advocacy/get-involved-were-not-buying-it/735-were-not-buying-it-the-facts-on-junk-food-marketing-and-kids. html How to cite Junk Food, Essay examples

Childhood Memory free essay sample

My most memorable memory included eggs, confetti, and confusion. This day had many odd occurrences, from window paint, eggs, flour, camouflage, and a roller coaster of emotions. The best memory ever to me was the last day of my senior year of high school. That day started off as any normal last day of high school. There were camera flashes, k. i. t (keep. in. touch) in yearbooks, smiles, yearbooks flying around the cafeteria, and saying goodbye to teachers. As the day progressed, it was good being able to hang out with my whole class before walking the stage.The school wanted those of us who had to take finals to review for them. I did not want to review. I just wanted to run around campus hiding from the administration. It was fun hiding at the high school campus. The campus was about the size of three or four football fields. We will write a custom essay sample on Childhood Memory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A group of friends and I split up. After we hid, administration called all the seniors to the auditorium to get our caps and gowns. They let us hang out in the auditorium while everyone waited. After lunch, we found out that they had some activities planned for us. The activities were being held in the stadium.My friend and I had the brightest idea to play a prank on the junior class. As they released us to the stadium, we ran because, wanted to get the right spot. My friend, Renia, had brought flour. She, being so smart, showed everyone, and one of my friends, Jose, tore the bag open went all over her. The prank turned on her; she was upset and embarrassed. It was very funny, and then she picked up some flour that was on the ground, and threw it on everyone around her and started a big flour fight. I was kind of afraid of being in the mix of the chaos.No one really cared what we were doing; that’s what made it even more fun. During our flour fight it was also hot and every one was sweating. After being in the stadium all day, my friend, Ricardo, told me he had some eggs filled with confetti for the slide show to throw them at each other. The eggs with confetti are a Mexican tradition that they do at birthday parties and graduation parties. Ricardo gave me two dozen eggs to have. We all were excited and thrilled that we had something to have fun with at the end of the slide show. The administration put us all in the gym.Once we sat they had the passing the ceremony of school key down to the junior class, they let us sit on the gym floor and watch our slideshow. The lights in the gym were turned off. The slide show went on; all of a sudden there were eggs flying toward us. I thought that it was time to start throwing the eggs with confetti. I got hit, but this egg had yolk; none of the eggs we had were with yolk in them. Then a roll of toilet paper was flying midair. The administration was going crazy trying to stop the eggs and toilet paper flying everywhere.When I turned and saw that the junior class was the ones who were throwing eggs and toilet paper, I was upset that they were trying to be funny with our class. Once the administration got everything under control told us ‘’we have footage of the whole fiasco we going to review it. There will be big consequences for the big fiasco. ’’ I was upset also they wanted to blame my friend, Ricardo, saying that he started it all and that he was not going to be able to walk during graduation. It was upsetting. After everything was cleared he was able to walk with the class. Overall, just being with my friends in the stadium and watching my friend, Renia, have flour all over herself was the best childhood memory. The Adventurous things we did to get through the day couldn’t have been any better than hiding, running around and the eggs with confetti. It was so much fun just watching everyone having a good time with each other for the last time. I loved my last day of my senior year; my friends made it the best. My friend, Ricardo, was able to walk with our whole class. This day is a day that I will never forget, making this the best childhood memory.