Club It - Part One

partnership IT, Part One Kelly Gonzalez BIS219 March 28, 2011 Hal Bookbinder orderliness IT, Part One corporation IT is the newest up-and-coming music venue created by recent college graduates, Ruben Keys and Lisa Tejada. In a decision to pursue their common goal, they earned notes as musicians, all the while learning about the trading operations of a nightclub. Foc utilise efforts on customer orientation to pull competitive advantage, while combining experience and education, Ruben and Lisa formed Club IT the hottest new nightclub in town. Mission Statement Club ITs mission is to offer live music, DJs, dance space, pleasant-tasting food, and refreshments that suit anyones lifestyle, particularly those who enjoy a personalize experience. Club IT seeks to build a community that meets regularly at Club IT. (Club IT, 2011) By providing exceptional service, appetizing food and a stimulating ambiance, Club IT is making a name for itself in the nightclub industry. Primary Clientele The primary clientele at Club IT are those individuals born between 1982-2002, that generation known as the Millennials, or Gen M. This generation is also known as the plunder Generation, based on their hunger for technology. This group of individuals is optimistic, confident, and multicultural.

Millennials are in truth tech-savvy and enjoy cooperative activities. They use mobile technologies, such as Blackberries, I-phones and Android communication devices. Online shopping is a normal function for this group. Competitive Advantage Strategy In deciding which strategy to use, Ruben and Lisa moldiness consider the opportunities and limitations within the nightclub industry. In considering their location, the cost of doing business, the fiscal budget, overall operations, and their clientele, Ruben and Lisa decided to use the Customer-Orientation Strategy, so they can slim on making customers happy. Some of the ideas they came up with include using web-based systems to provide special lighting and sound... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper