Nike vs. Reebok

Nike vs. Reebok Questions 1.The success of Nike was strictly fortuitous and had little to do with groovy decision making. Evaluate this statement. The important part of the success was payable to the far-sight of Nikes focal point team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that burst their consumers needs. Examples of great decision making are: ?Diversifying products (into sports wears and others) was a smart move that had contributed to the current and growing success of Nike. ?Nikes managements bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and hardened Nike and its swoosh logo into peoples mind worldwide. ?Strategy homework on relationship with major customers is also another operator contributing to its success. 2.In recent years, Nike has moved strongly to let on markets for running shoes in the Far East, particularly in China. Discuss how Nike might go about stimulating such under genuine markets. ?As the world is defineting smaller now, many an(prenominal) sport events are broadcasted globally. This leads to a more effective and capacity way of advertising internationally.

?Nikes logos on athletes uniform, signs, stadiums and televisions have attacked consumers at their subliminal conscious. The swoosh then comes to consumers minds quickly when they are in a process of shopping for athletic goods. ?The market coat of Chinese plus other Asians is tremendous and these people are affected by these international advertisements by Nike. Athlete footgear market in Asia has not been saturated and fully developed yet, compared to those in America and Europe. ?Most of Nikes productions are based in Asian countries; therefore there will be slight cost in transportation, which creates an opportunity for a more plastic and competitive pricing method. ?Some Chinese and Asians athletes have... If you want to get a full essay, order it on our website: Ordercustompaper.com

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