The following psychoanalysis of key social trends will focus on the half dozen major forces of our macroenvironment as identified by Kottler & Keller. (2009). These forces implicate demographic, economic, social-cultural, natural, scientific and political legal. The data to support this trend analysis has been compiled from the UK social occasion of National Statistics, the Social Issues Research Centre and the UK Statistics Authority.
Demographic
Major changes in demographic trends over the past 10 age:
& shucks; Total UK population increased 3.4%. England received 92% of that growth.
& fuzz; The average age of men and women has gone from 37 years old to 39. The number of people 85 and older has doubled.
& atomic number 29; Net immigration has increased significantly in the give way decade. The majority atomic number 18 from the Commonwealth followed by Polish, French and Germany.
& cocksucker; More people in England construct moved from federation to north in the last decade.
The population has gotten older and they are living longer. The vast majority of growth in the UK has been in England, particularly around London and although the general trend is for rough internal migration north, it is not significant enough to be considered a population shift.
Immigration has been a major topic over the last decade impacting everything from jobs and unemployment to crime and social benefits.
Economic
Major changes in economic trends over the past 10 years:
& cop; Decrease in manufacturing, increase in service orbit jobs.
• Average number of hours worked has dropped from 38.5 to 37.1
• Average salaries have increased approximately 20%
• Spending trends include housing (up 88%), leisure services (up 81%), theatre services (up 62%) and motoring (up 50%)
• Women in full-time employment has increased 18%
• open frame between the rich and poor has grown wider
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