A Qualitative Analysis Of Consumers’ Perceptions

A Qualitative Analysis of Consumers Perceptions of the Trustworthiness of e-Commerce Kyösti Pennanen1; Minna-Kristiina Paakki2 1 PhD. Candidate, University of Vaasa, kyosti.pennanen@uwasa.fi 2 Principal Lecturer, Rovaniemi University of Applied Sciences, minna.paakki@ramk.fi Abstract A lack of consumer stray hinders the development of electronic commerce. Although the importance of consumer swear in e-commerce is accept and several studies tolerate been done about the phenomenon, there is withal confusion among researchers concerning different concepts re tardilyd to conceive. As an example, researchers have blurred the concepts of consumer authority and trustiness and trust and risk. Furthermore, the lack of empirical studies concerning consumer trust has increased the confusion. This paper contributes by exploring what meanings consumers give to the less dissect concept of trustiness in the context of e-commerce and by providing twist blocks fo r further research. The findings of our study revealed altogether 11 different attributes of trustworthiness that consumers saw as important with respect to electronic grocery shopping. Keywords Trustworthiness, Consumer, Trust, Electronic Grocery Shop I.

INTRODUCTION In young 1990s e-commerce was expected to expand rapidly and become a part of consumers everyday life. Nowadays some Internet-related services such(prenominal) as electronic newspapers and information searches are widely apply by consumers, but there are alone a hardly a(prenominal) commercially successful fields of e-commerce. One of the re asons mentioned for the reverse of expectat! ions is consumer trust, or more likely the lack of trust [1]. The phenomenon of consumer e-trust (consumer trust in e-commerce) is discussed widely, and many conceptualisations concerning e-trust have been made [2]-[7]. However, many researchers have obscure the concepts of consumer trust in e-commerce and trustworthiness of e-commerce [8]. Because of this there is only a limited...If you want to get a full essay, rewrite it on our website: OrderCustomPaper.com

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