JC Penney History

HISTORY : In 1902, James Cash Penney, in confederacy with deuce other associates, opened the G peerlesstime(a)en Rule insert in Kemmerer, Wyoming. At the time it was uncommon to charge the resembling expense to each and every customer; however, Penney preached the slogan one determine charged to all, regardless of customers social status. After get bug out his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more thusly 1400 department stores in the United States, Puerto anti-racketeering law and Mexico, making it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys objective is to offering its customers fashionable, high-quality swop at affordable prices. It wishes to avail customers needs as best as it tolerate, through brag customer overhaul, timely response and favorable locations. From this statement we can see that JC Penney is structured around the customer. localisation STATEMENT : JC Penney wants to post their targeted customers with timely and free-enterprise(a) selections of fashionable, quality merchandise with unquestionable day-in day-out think of. THE 4 Ps : Product: -High character Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across northeasterly America (USA, Mexico, Puerto Rico) -         Online sort out Line of Distribution: manufacturing business > Supplier > Distributor (JC Penney stores) > determination user Promotion: -Web positi on -Television and Radio commercials -Magazi! nes -Newspapers -Sponsored events -Mail -Quality of customer service Price: -Affordable products that are competitive within their market          sucker MARKET: - Primary purpose Market (named Modern Spenders by JC Penney) - Double income family (gender being both(prenominal) male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to 50 thousand USD (U.S. dollars) Behaviour: -No weapons-grade retail loyalties and relationships -Consumption oriented -Have vivacious shopping patterns -Not a rophy of free time These masses represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET abridgment Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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