Tea Time Commercials: A Western Advertisement Essay -- setting, traditi

Tea Time Marketing AssignmentCommercialsWesternA man drinks Lipton ice tea and begins to perform a dance identification number along with the staff and the guests. After traveling around the hotel he then(prenominal) sits down again and order a nonher Lipton ice tea. TraditionalThe baffle and daughter in law. Have a conversation which shows how close they are. This leads to them inebriety Red Label tea which is followed by the daughter lovingly meliorate the mothers hair.Why is it western?There are multiple reason in why this commercial can be considered a western advertisement. These include the setting, actions, actors. The setting within this characterisation is a large hotel. Which is usually associated with ripe culture. It is a place that is known to be connected with western duty men.The setting too has umpteen luxuries which would not be seen in a more handed-down commercial. Which includes business attire instead of traditional clothing. The intention of the bui lding is also very(prenominal) modern. It does not show the culture of the rural area or anything that may have been considered traditional. Moving on the objects within the movie are westernized. This can be seen through the attire of the staff. They are not wearing traditional clothing, which should be worn by Japanese lodge keepers. Finally the setting is also westernized due to the bedding the maids endanger. The bedding which they display is not the one which would be used on a traditional Japanese futon. It can also include the food. The food being vigilant within the kitchen is more western and modern, rather than traditional. ( Foods such as takoyaki and yokisoba were not shown). The product itself was pre-packaged, while a traditional tea would have been inclined(p) fresh. The way in wh... ...n traditional inns. The clothing choices are also very different accordingly they testament be unavailing to differentiate between the clothing they use to represent employ ees and the business attire. They will be unable to relate to the advertisementThey will not know the actor therefore will not be easily influenced by him voice communication could also be an influenceTraditional Advertisement/Western AudienceThe viewing audience will not be able to relate to the advertisement because many western people do not live with their in laws. They will also not commiserate the significance of tea within the Indian household. They will not understand the clothing choices and may find them unlikeableThey will not know the celebrities endorsing the product, which may lead to confusionLanguage barriers may existThey will not be able to understand this family environment