Indian television in the era of globalization Essay

Since its birth in 1959, it seems that Indian tele wad has developed in a way that is similar to most of the worlds broadcasting sectors. Conquered by technological progress, particularly by the major advance that the introduction of satellite transmissions represents, the Indian goggle box sector broke with its nonagenarian practices to enter the age of globalization to which the opening to foreign players, the competition regime and the respect of commercial requirements atomic number 18 essential components.The successive evolutions that Indian television underwent seem to confirm Marshall McLuhans theory of a global village, which describes how the world has been contracted into a homogenized office by the media revolution.However, this simplistic vision denies the specificities of India as a culture and as a country, which became the specificities of Indian television. With 22 official languages, an enormous and complex population, one of the worlds largest territories an d a tendency to continuously swing between tradition and modernity, India admittedly adapted its television sector to the globalized context but also imposed its restrictions and particularities. How did Indian television obtain integrated to the globalized media system while protecting its identity and imposing its requirements?With the successive evolutions the technological progresses, the shift from an educational project to a competitive, consumer-oriented and profit-making market and the exportation of foreign programs and production methods it underwent in the early 20th century, Indian television indeed got integrated into the globalized and transnational media system. As such it became a privileged target of know-how transfers approach from the West and a market of economic interest for foreign players.Heterogeneity constitutes Indias major specificity and its television sector could not have got established regardless to it. Even if it decided to enter the process of globalization, Indian television endeavored to defend and promote the countrys linguistic, territorial, social and cultural diversity. The Indian broadcasting space definitely does not get homogenized.On the contrary, it constantly reports the main oppositions that ceaselessly stimulate and drive the Indian population tradition and modernity, local and global, urban and rural, well-off and impoverished. The example of the Indian television sector demonstrates that India is not passively affected by globalization but constitutes one of its major actors it manages to make the countrys voice heard and to impose its requirements and its power of cultural appropriation at international level.BIBLIOGRAPHYDEPREZ C., La tlvision indienne un modle dappropriation culturelle, De Boeck, 2006. DESAI M. K., Indian television in the era of globalisation unity, diversity or disparity ? , in Quaderns del CAC, 202, no. 14 3-12.DURAND-DASTES F., LInde dans la mondialisation in LEFORT I. and MORI NIAUX V. (dir.), La mondialisation, Editions du temps, 2006, 235-256. JULURI V., Music television and the invention of youth culture in India , in sage-green Journals, 2002, vol. 3 no. 4 367-386.KUMAR S., Gandhi meets primetime globalization and nationalism in Indian television, University of Illinois Press, 2005.RANGANATHAN M., RODRIGUES U. M., Indian media in a globalised world, Sage publications, 2010.SINCLAIR J., HARRISON M., Globalization, nation and television in Asia the cases of India and China , in Sage Journals, 2004, vol. 5 no. 1 41-54.