Sports Event Management Assignment Example | Topics and Well Written Essays - 2000 words

Sports Event Management - Assignment Example Tourists are often people from regions outside the venue in which the activity is happening. However, there are incidents of domestic tourists i.e. people from the region within the venue of the tourist attracting event. Tourism is often a source of income to the organising organisation which may or may not be affiliated to the government of that specific country in which the event is taking place. Most of the time the planning of the tourist event involves a government organisation and in such a case the income gained goes to the government. If the event is organized by a non governmental organization then the organization is under obligation to pay tax to the government. Therefore regardless of who is organizing the event, the government earns revenue. The organisers of any tourism event need a strategy to maximize the revenue gained. An event that recurs maybe annually or after a number of years requires that the organisers make it attractive for the visiting tourists so as to encourage a possibility of them coming back again in future and their enjoyment may lead them to favourably sell the destination country (hosting a tourist event) to their friends and family back home. Security is yet another important thing that has to be taken into consideration to guarantee the safety of the visiting tourists. Some events have been cancelled in the past based on security concerns. The organizers have to guarantee the security of every individual attending the tourist event before they can be given the right to host the event. One such tourist event is the world cup 2006 which took place in Germany. Being the 18th instance of the world cup which happens after every four years, Germany was chosen to host the event. German won the right of hosting the event in 2000 and this means that they had six years to prepare for the event. In this event 198 soccer teams representing their nations took part in a qualification process that started in 2003 to see only 31 teams qualify for the finals in Germany (Coleman, 2006). Germany is ranked 7th tourist destination worldwide. The number of tourists visiting German keeps on increasing annually. For example the number of tourists visiting German rose from 23.6 million to 24.4 million in 2006 and 2007 respectively. The number of tourists visiting Germany annually is nothing though compared to France which receives more than twice what German receives annually. Germany therefore set out to utilize the worlds popular and biggest sporting event, world cup 2006, to market itself as a tourist destination. With more than a million visitors that were expected to visit German courtesy of the world cup event, Germany was more than jubilant to receive them because this was a sure boost to it tourism industry. Actually, according to the managing director Tourist Board, Petra Hedorfer, the event was projected to boost the German's domestic economy by more than 9 billion euros. This is extremely impressive for a short term event. The 2006 world cup event was to be more beneficial to German than to boost its domestic economy from the revenue that would come from the more than 1 million visitors most of which were soccer fans. The tourism board planned to use the event as a marketing tool. Through television, German intended to reach the more than 40 million viewers worldwide. This is relatively large audience for the German's tourism promotional advertisements and commercials. German intended to